LuvSav: Reconstructing the Future of Fashion

In today's fashion landscape, where sustainability is often reduced to a marketing buzz word, few voices cut through the noise with both authenticity and artistry. Savannah Gibson, founder of the Texas- based brand Luvsav is one of them. What began as a hobby of cutting and stitching thrifted scraps has evolved into a bold vision for what the future of streetwear and sustainability can look like. Her work doesn't just transform discarded materials into wearable pieces-it reshapes how we think about consumption, creativity, and the very purpose of fashion itself.

"Honestly I didn't know it would pop off." Savannah admits. "I just started making things for myself and my friends. But I'm glad it did, because it's good-not just environmentally, but in all aspects.

Savannah's journey begins in the country, far removed from glossy department stores or fashion capitals. "I was born and raised in Georgetown, Texas. Super country," she laughs. "Both of my parents were creative in their own ways. Being out in the country, you don't really have a lot to do except with the items you already have. So my creativity definitely started very young."

For Savannah, creativity was never a luxury-it was survival, entertainment, and identity all at once. She learned to see potential in the overlooked: sticks became tools, fabric scraps became treasure. Nature itself became her first design inspiration. "I get a lot of inspiration from basically nature and making sure that whatever I make kind of aligns with it. That connection to sustainability came naturally."

Thrifting also played a pivotal role in shaping her perspective. She describes herself as an "avid thrifter," someone who finds both thrill and responsibility in rescuing forgotten but stories-garments waiting for a second life. "Honestly, being a girl, you notice fashion right off the bat, it comes naturally," she reflects. But it wasn't until college that fashion crystallized as her chosen medium of self-expression.

"When you move away and you go to college, you get the experience to really express yourself and be your own person through your style," she says. Watching how others styled themselves, swapped tips, or hacked their clothes sparked her imagination.

Finish reading Savannah’s story in Violet & Blair Issue 1 | Now Available Below.